Tillbaka

Corona reflections: share care and kindness

Published: 2020-04-17 04:10

”High life” – checking the urban dictionary of high life gives me the explanation “living without boundaries or limits”. Sounds great – right!? But probably as far away from the current truth as we could possibly imagine.

2020 started in a fantastic fashion. A brand-new brand purpose of Essity ready to be creatively expressed. A trip to Mexico to figure out how to connect Essity to our product brands in the best way. Planning the first physical meeting in four years with Essity communications colleagues around the world. Things were looking great.

Never would I ever have anticipated the situation we are all in today. Like so many people I have rewritten all plans for the year, redirected strategies, cancelled meetings and taking new turns.

The turn I feel resembles the feeling of getting the “go to jail”-card in Monopoly. Card reading “go directly to jail; do not pass go, do not collect USD 200”. On your way to jail you see so many lost opportunities. That street you were longing to buy or that house you were ready to move in to or that chance to collect a big pile of cash.

In times of Corona, we see so many human faces and stories that it is hard, almost impossible, to understand and take in. From the constant struggle and war on the virus in the healthcare system with each and every one working there are truly the heroes of our time. To the struggle to take care of our elderly and the uncertainties and loneliness they must feel so many times. To the total collapse of businesses around us. The sadness of the relations and connections that we are simply not able to uphold in these times. The fear for family, friends and those around us as well as for ourselves. It goes on an on…

In these times, there can never be too much generosity when it comes to care, friendship, kindness and love. In these times we can reflect and look at the world from a different perspective. Dealing with challenges and opportunities in different ways.

In Essity we have seen stockpiling and hamstering of toilet paper like never before. For a product that may seem like a trivial commodity and one we never really think about, I am so grateful to our supply chain who manages to keep production and supply going. In a world that has stopped in so many other ways. The commitment to delivering essentials hygiene products to keep you hygienic and healthy 24/7. #thankssupplychain

This is not new to us. As a leading global hygiene and health company, we have an important role to play in supporting individuals and society to stay safe during the COVID-19 pandemic. We are used to collaborating with partners to educate on effective hand hygiene practices and we have always and continue to care for communities by donating products and resources on local and global level.

What may be new for us is supplying surgical masks for healthcare use. In a very short time, employees at our production facilities outside Gothenburg redirected production and developed a surgical mask for healthcare use. We have the courage to act quickly and innovate to produce facemasks for health and elderly care. I am happy to work for a company with a purpose where ideas, technologies, knowledge and expertise coupled with dedicated people can turn an idea into reality in record time.

Don’t forget about the care and the kindness. I am sure though that at some point we’ll all get a “get out of jail free”-card. Until then, stay safe and healthy!

Författare
Dela
Kategorier
Okategoriserade
Dela
Kategorier
Okategoriserade

Kommentarer
Ellinor
23 april 2020

Great post Gabriella!

Att promenera till och från kylskåpet räcker inte som vardagsmotion. - Sofi Vilahamn
23 april 2020

[…] och hur du kan jobba smartare och med bättre kvalitét på distans. Eller min bloggkollega Gabriellas inlägg, med hennes tankar om både Covid 19- men också om Essitys snabba omställning för att tillverka […]

Lämna ett svar

Din e-postadress kommer inte publiceras. Obligatoriska fält är märkta *


Tillbaka

Mer från Sverige

Gabriella Ekelund

VP Corporate Brand Communications

Gabriella Ekelund

VP Corporate Brand Communications

Essity på sociala medier
Mer från Sverige
Gabriella Ekelund

VP Corporate Brand Communications

Gabriella Ekelund

VP Corporate Brand Communications